Filed under: Top 5 | Tags: Advertising Agencies, Advertising Firms Cincinnati, digital marketing, Facebook, Holland Advertising, LinkedIn, Marketing Communication Strategy, marketing strategy, Social Media, social networking, Twitter
First, social media is more or less an umbrella term that refers to a flow of information, integrating technology and social interaction on various social networking sites. As it has evolved, it has begun to allow individuals, and more recently business, the means of communicating mass amounts of information to anyone through many outlets.
This form of media is still new and evolving, so there are many misconceptions and myths floating about what it is and what its purposes are. Many see it as a paradigm shift – the way we view the world and our communications with others is changing. We no longer take hours to draft a letter to send to someone. In five minutes we shoot out a quick, colloquial email – no matter the recipient.
Hopefully through these blog posts, we will debunk some of the worst social media misconceptions for you.
Worst Misconception #1 – It’s a Fad
By far, the worst misconception of social media is that it’s a fad that will be gone and replaced before we know it. Social media and social networking has introduced a new form of technology that has marked a paradigm shift in our world. Our communications with others are changing – we no longer take hours to draft letters to mail out, we take five minutes to shoot out a quick, colloquial email.
Social media is not a fad. Humans are social people that have been socializing as long as we’ve been around. The difference now is that our social interactions occur online, instead of face to face.
Social networking has been going on much longer than many people realize. Web portals, email, ‘BBS’, internet games played against real people, chatting – are all different forms of social networking. These days we have Facebook, Twitter and LinkedIn as our means to communicate, socialize and share information; like we have been doing for years.
Did you know: 25% of search results for the World’s Top 20 largest brands are links to user-generated content?
Here’s a video showing how social media has already changed the way our world connects. Social Media Revolution
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Yes, this is DEFINITELY the #1 misconception. I hear it all the time, sometimes from businesses but more from other people who just don’t get it.
As someone who does my work in social media, it’s my job to educate and further help people understand it in general. That SocialNomics video is a great way to peak interest, show exactly what’s going on in the space, and how it’s not going anywhere anytime soon.
Comment by Mike Stenger January 13, 2010 @ 9:33 am