Filed under: Top 5 | Tags: Advertising Agencies, Advertising Firms Cincinnati, digital marketing, Facebook, Holland Advertising, LinkedIn, marketing strategy, Social Media, social networking, Twitter
You don’t need a degree in astro-physics to effectively utilize social media. In fact, even if you have a degree in astro-physics, you might not be good at engaging the masses. You also don’t need to be a social media ‘expert’ or ‘guru’ to figure out the best ways to use the social sphere for your company.
In the realm of social media, it is important to remember that social is the key word. If you apply the same common sense rules that you would use in any other social setting, then you’re on the right track. For instance, if you were talking to a group of co-workers, would you tell them your yodeling club is singing Friday night, three times in a row, without listening or responding to what they were saying? No, you wouldn’t. At least we hope not.
Although social media isn’t rocket science, it isn’t for everyone. You don’t need a degree, but you do need to know who you are targeting and what kind of conversation they want. Our tip is to listen to what people are saying about you and watch what others are doing, before you jump in.
There are simple social rules that need to be followed – listen to what others are saying about you, add to the conversation and don’t constantly post about yourself or your company. If you want people to join in the conversation, you need to ask questions and post material that is interesting or will cause a reaction (Twitter Etiquette).
Social media is simply a new form of communication that happens to take place online.
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